2011年10月12日星期三

Compensate pumas sneakers

Freshly, Reebok checked to compensate  pumas sneakers inwards refunds to all its US emptors who birthed greased one's palms the company’s EasyTone shoes. Besides ordering these refund, the Federal Trade Commission (Federal Trade Commission) had as well enquired the company to stop making claims that these shoes strengthened the calf and butt muscles just by walking. As a tribute to this episode, Time magazine has put together a list of  puma speed cat products with notoriously misleading advertising claims. The entire list makes for interesting reading but I will highlight a few here for this post.
Earlier this year, Nivea had to pay USD 900,000 as part of a settlement for claiming that regular use of its Silhouette cream significantly reduced consumers’ body size
In 2010, a US judge ordered yogurt maker Dannon to pay USD 45 million in damages for claiming that the company’s products either prevented colds and flu or relieved temporary ‘irregularity.
Further back in time, in the puma ferrari 1920s when there was no food and drug regulation in the US, a product called Lydia Pinkham’s compound claimed it would cure all ‘womanly ailments’, including menstrual pains. Edward Bok, editor of the Ladies Home Journal debunked this claim with analyses showing that the only restorative ingredient in this product was 15% alcohol (seriously?!). This revelation, however, did not impact sales. The advent of the FDA later on led to a change of formula; no alcohol
In India too, such instances are not unheard of. Here is an interesting blog post about misleading claims in India. The difference between US and India is that currently, in India companies are let off with a warning or an order to revise the advertisement from the voluntary body ‘Advertising Standards Council of India’ (to whom consumers can make complaints) rather than a monetary slap or legal action
The Government and the legal systems in India need to be more proactive toward consumer protection, given the spurt in consumerism in India in the last decade. A recent news article did say that the Government is working on stringent laws. Hopefully it will happen sooner than later
Where false claims relate to essentials like medicines or products that are technical in nature like power saving refrigerators and eco nike sb dunk low friendly washing machines or even financial products, we do need the Government to protect U.S.. But melting off creams and toning horseshoes? Authentically

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